Universal Music – Online Marketing for over 60 shops
In my role as online marketing manager at Universal Music (Bravado/Deutschrock) I was responsible for the multichannel online marketing of over 60 shops. The Killers, Mando Diao, Die Ärzte, Deichkind, Tokio Hotel, Helene Fischer are some of the bands I have worked with.
Objective
Development and roll out of multichannel online marketing campaigns to generate sales.Result
Conversion rates with up to 20%. Better return on investment rate. Decreased costs per lead.My Duties
SEM, SEO, CRM, Display Ads, Web Specials, Partnership Marketing.
