Universal Music – Online Marketing for over 60 shopsIn my role as online marketing manager at Universal Music (Bravado/Deutschrock) I was responsible for the multichannel online marketing of over 60 shops. The Killers, Mando Diao, Die Ärzte, Deichkind, Tokio Hotel, Helene Fischer are some of the bands I have worked with.
ObjectiveDevelopment and roll out of multichannel online marketing campaigns to generate sales.
ResultConversion rates with up to 20%. Better return on investment rate. Decreased costs per lead.
My DutiesSEM, SEO, CRM, Display Ads, Web Specials, Partnership Marketing.
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