Universal Music – Online Marketing for over 60 shops

In my role as online marketing manager at Universal Music (Bravado/Deutschrock) I was responsible for the multichannel online marketing of over 60 shops. The Killers, Mando Diao, Die Ärzte, Deichkind, Tokio Hotel, Helene Fischer are some of the bands I have worked with.
Online Marketing

Development and roll out of multichannel online marketing campaigns to generate sales.
Conversion rates with up to 20%. Better return on investment rate. Decreased costs per lead.
My Duties
SEM, SEO, CRM, Display Ads, Web Specials, Partnership Marketing.

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