Mecedes Benz – Meister vs. MeisterA tailor-made campaign for Mercedes-Benz Transporter and their main target group: craftsmen. Former soccer world champions challenged craftsmen masters in the year of the soccer world championship.
ObjectivePosition the brand as a relevant partner within the target group.
ResultADC Award – 2x Gold, 1x Silver
DMMA Award – 1x Gold
My DutiesWebsite concept, content marketing architecture and user activation concept. Lead of the conception team