Mecedes Benz – Meister vs. Meister
A tailor-made campaign for Mercedes-Benz Transporter and their main target group: craftsmen. Former soccer world champions challenged craftsmen masters in the year of the soccer world championship.
Objective
Position the brand as a relevant partner within the target group.Result
ADC Award – 2x Gold, 1x Silver
DMMA Award – 1x Gold My Duties
Website concept, content marketing architecture and user activation concept. Lead of the conception team