Axel Springer – Media Entrepreneurs

A unique initiative to recruit digital entrepreneurs. How can you be relevant for people who know their skills and have a strong leadership claim? By letting them define what they want to be. These people are so unique that even their job titles need to be invented.
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Objective
Position the Axel Springer Group as an attractive partner for young entrepreneurs.
Result
ADC Awards – 3x Accolades
DDP Award – 2x Gold
BOB Best of B2B – 1x Gold
My Duties
Creative ideas, concept and team lead of the conception team.
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